If you do business you need to do marketingKotler and Armstrong define advertising as "the method by which companies create value for clients and build strong customer relationships to be able to capture value from client in return" This definition alone can explain why marketing is important, but let's outline a few reasons why advertising should be among the small business owner priorities.
Marketing builds value in your products and services.
Many salespeople want to know as little as possible to make the sale. The less they need to learn the greater, although some sales staff needs technical specifications and matters of that character. Because their goal is to make sales, this is logical. Consequently, marketing must get involved and create value. Why will they buy from you if you can't generate value for your clients? Occasionally they will buy from you if there's absolutely absolutely no worth but will they return?
Many times, business owners don't capitalize on all of the ways they could give value to their customers. They have lost in the merchandise or creation concept of promotion and end up with marketing myopia. Marketing myopia occurs when a firm pays attention to this product/service than the value or benefits it provides to the customer. You can not let this happen to you. Focus on your customers and why they purchase your merchandise. Folks purchase a Toyota Prius not only because it saves on gas, but because it makes them fell more eco-friendly.
Marketing helps build customer relationships.
Everyone place focus on the sales staff when it comes to sales. "When the sales team doesn't work more difficult, we won't increase earnings," but this isn't necessarily correct. It costs twice as much to obtain a new customer as it does to keep a current one. This means that you need to maintain the connection with your customers that are present in order.
Properly planned and implemented marketing actions are the only real way to build client relationships. These activities can include a good deal of things: loyalty programs, thank-you cards, client appreciation events, free click here gifts, etc. Each company must discover a unique way to set themselves apart from the competition while building a long-term and faithful relationship.
Marketing builds a fresh image.
If you use FedEx for shipping, you understand what you are getting: fast delivery, flexible transport options, and much better service than other shippers. Are all of these things true? Their marketing activities established all of these, although they may be. FedEx might have to live up to those expectations of the brand, but their marketing department put up the customer with this image.
You must use marketing to establish your brand. Clients will need to know what to expect according to your brand image. What kind of merchandise and what types of service will the client be provided by you? Let your advertising inform the story and establish your brand.